Spanish radio station ad on a newspaper (2006).

This is a double-page ad I scanned somehow (you can see the line). Funny that a radio station advertises itself in a newspaper, you may say. The reason may be that Cadena SER belongs to PRISA, a media group that contains, among others, the influential "El País" newspaper and television channels such as "Canal +" and "Cuatro".

There is no other reference to the game of chess, apart from the image. In which there is a huge black King (which supposedly represents SER) and three small pawns, one of them fallen. In a way, we could say this is a Freudian image. The fact that the winner is the Black side draws my attention as it breaks a convention, the white-black contrast as a representation of the good-evil dichotomy.

For the sake of completeness, I include the text even if it has nothing to do with chess.

Gana la radio. Gana la Ser.
4.896.000 oyentes diarios.
[...] en 2006 la SER es la radio más escuchada de España. Así lo confirman los datos oficiales del Estudio General de Medios (EGM) correspondientes al primer trimestre del año. La radio gana en oyentes y la SER vuelve a ganar. a Enhorabuena a nuestros competidores y a los 4.896.000 oyentes que hacen que la SER esté siempre un paso por delante. Pase lo que pase.

The radio wins. SER wins.
4,896,000 daily listeners.
[...] in 2006, SER is the most listened radio Station in Spain. The official data of the Media General Study (EGM) confirm so. There are more radio listeners than ever and SER wins again. Congratulations to our competitors and to those 4,896,000 listeners of ours that make SER to be, always, one step ahead. No matter what happens.

On the right side, close to the faraway pawn, you will see the logo of "Cadena SER". On the bottom you can see the logo of the Quixote year (which was actually 2005), and the reference to the EGM.